
Let go of what's been holding you back.
Anxiety, sleepless nights, smoking, phobias, self-doubt. For more than 20 years Sam Javed has helped Melburnians break patterns that willpower alone couldn't shift.

From banking to helping people change their minds.
Sam was a banker and qualified accountant before he turned to the study of human behaviour. He has now worked full time as a clinical hypnotherapist for close to two decades, with individuals, couples, families, professionals and children.
He combines hypnosis, NLP, mesmerism and counselling, because most problems are connected. Bad memories, negative emotions, limiting beliefs and habits tend to feed each other, so Sam works on the cause, not only the symptom.
What would you like to change?
Every program is built around you. Most people come in for one thing and discover it's linked to something else.
01
Anxiety & depression
Calm the nervous system and quieten anxious thinking over a structured seven-session program.
02
Sleep
Quiet a busy mind and stop waking through the night, so you wake up rested.
03
Quit smoking
One session for most clients, with a lifetime guarantee option.
04
Weight loss
Change how you think about food and keep the weight off, without another diet plan.
05
Fears & phobias
Flying, driving, crowds or something more specific. Turn down the fear response.
06
Confidence & self-esteem
Ease self-doubt and build self-belief that holds up when it counts.
07
Relationships
Support through a breakup, conflict, or patterns that keep repeating.
08
Mesmerism
A specialised approach using focused attention and deep mental relaxation.
Talking things through helps. Hypnosis reaches the part of you that runs on autopilot.
Not stage hypnosis. Calm, focused change.
Hypnosis is a relaxed state you already pass through every day, like the moment before sleep. You stay aware the whole time, and your mind becomes more open to the changes you want.
Talk to Sam
Call or send a message. Sam will listen, suggest the right program and find a time, including evenings and weekends.
Your first session
A full history, then work on the patterns underneath the problem. You leave with a clear plan.
Change that lasts
Sessions build on each other, and a relaxation recording supports you at home between visits.
Programs & fees
Every program includes a relaxation hypnosis MP3 (valued at $50) to use between sessions.
Stop Smoking Package
- Single-session approach that works for most clients
- Lifetime guarantee: any further sessions are free
- Quit smoking MP3 included
Anxiety & Depression
Sessions usually a week apart. Your first consultation shapes the rest of the program.
- Find the patterns underneath
- Let go of stored negative emotion
- Tools to manage fear and panic
Sleep, Phobia & Confidence
The number of sessions depends on what you're working on and how you respond. Sam gives you a clear plan after your first visit.
Ask about thisSee the full fee schedule. Evening and weekend appointments available on request.

"After visiting you I have never looked back. This is by far the easiest and most beneficial thing I have ever done in my life. I often ask myself: why did I wait so long?"Andy BarkerNorth Melbourne · quit smoking
Breathwork with Wim Hof's right-hand man.
Sam was the first in Australasia to learn from Wim Hof in person and brought the method to Australia. He's travelled the world with the Iceman, and now runs small-group workshops and weekend retreats.
See upcoming retreats →




On the Esplanade, by the beach.
1 The Esplanade, St Kilda VIC 3182. A short drive or tram ride from:
What does hypnosis feel like?
A pleasant, deeply relaxed state, like the moment just before you fall asleep or getting lost in a good book. Your mind becomes more open to positive suggestion, which helps you change habits you haven't been able to shift on your own.
Will I lose control?
No. You stay aware throughout and hear everything that's said. Clinical hypnotherapy is nothing like stage hypnosis.
How many sessions will I need?
Quitting smoking is usually one session. The anxiety program runs over seven sessions about a week apart. For sleep, phobias and confidence it depends on the issue and how you respond. Sam will give you a clear plan at your first session.
Can I come after work or on a weekend?
Yes. Evening and weekend appointments are available on request.
Is Sam qualified?
Hypnotherapy is unregulated in Victoria. Sam holds an accredited qualification from the Academy of Hypnotic Science in Melbourne, and is also a qualified counsellor and life coach.

Ready when you are.
Call Sam directly or send an email. He'll talk it through with you and find a time that suits.
1 The Esplanade, St Kilda · Evenings and weekends on request